Nintendo to Make New Consoles for Emerging Markets

And they won’t simply be cheaper versions of Wii U or 3DS either

By Jon Stevens. Posted 05/08/2014 13:00 2 Comments     ShareThis

While Nintendo recently quashed the rumour that new hardware will be shown at E3, in a recent interview with Bloomberg, president Satoru Iwata confirmed that the company intends to create new consoles which will be targeted specifically at emerging markets.

He clarified that, rather than bringing cheaper versions of existing consoles to these regions, the company is working on brand new hardware.

“We want to make new things, with new thinking rather than a cheaper version of what we currently have,” Iwata explained. “The product and price balance must be made from scratch.”

Nintendo is hoping to expand into new markets with these new devices in 2015.

This strategy is a shift away from the increasing global strategy employed by many hardware developers today. In response to China’s lift on its 13-year ban on foreign games consoles, for example, Microsoft recently announced that it will be releasing Xbox One there this September.

It will be interesting to see just how different any new hardware will be from Nintendo’s current consoles, though, and what this will mean for any games currently in development.

Source: IGN

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