Nintendo and Pennzoil Make Mario Kart Deal

Mario Kart invades real life.

By Anthony Pershkin. Posted 03/04/2014 13:00 1 Comment     ShareThis

I think it’s pretty safe to say that Mario Kart 8 is one of the most anticipated releases of 2014, and I’m sure many people out there can’t wait to go hands-on with the newest game in the long-running racing series. As it turns out, in preparation for its release in May, fans now have a chance to play Mario Kart in real life.

Teaming up with the motor oil company, Pennzoil, Nintendo of America will be holding a special Mario Kart 8 event on March 7 – 9 at the South by South West Interactive gaming event in Austin, Texas. People will be able to go kart racing on a real, custom built Mario Kart track stationed outside the Palmer Events Center. Although it looks like this partnership exists solely for Nintendo’s benefit, Pennzoil also will be promoting the first synthetic gas made from natural elements.

The most interesting thing is that this track will use RFID technology to link the kart with the track, so players and spectators will get an authentic Mario Kart experience. Once racers hit a certain part of the track, the RFID will activate and either slow them down or speed them up. Unfortunately, there will be no banana peels or shells for obvious safety reasons, but this is still pretty close to recreating Mario Kart mayhem in real life.

The track is supposed to be open throughout the weekend between 12pm and 6pm, so if you’re going to the event, be sure to check it out!

Source: Nintendo Enthusiast

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