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Nintendo has announced it will be partnering with Mountain Dew and Doritos to promote the upcoming release of Splatoon, Nintendo’s cartoony, family-friendly take on the ever-popular online shooter genre.
The announcement took place at Nintendo of America’s headquarters in Redmond, Washington. NOA’s president, Reggie Fils-Aimé, was the first to take the stage to discuss the exciting cross-promotion extravaganza.
“My body is ready,” Fils-Aimé began as he hoisted a bag of Doritos in one hand and a two liter bottle of Mountain Dew in the other, “To ingest large quantities of high fructose corn syrup and cheese dust, both of which have been scientifically proven to drastically improve one’s gaming ability.”
During his presentation, Fils-Aimé revealed Mountain Dew would be releasing a new flavor called Squid Fuel to coincide with the launch of Splatoon. Keeping with the spirit of the game, the new beverage will taste like freshly squeezed squid ink. Bottles of Mountain Dew and bags of Doritos will also have codes that can be entered to unlock new gear for the game’s cast of Inklings, including ink guns shaped like bottles of Mountain Dew and Dorito bags that can be worn as hats.
“Partnering with Mountain Dew and Doritos just made sense,” Fils-Aimé explained. “These two brands have become synonymous with the modern shooter scene and games in general thanks to their key role in the success of franchises like Halo and Call of Duty. This collaboration will undoubtedly prove just as successful and we fully expect to continue the partnership next year, with Splatoon 2: World at Advanced Black Ops Warfare.”
Fils-Aimé ended his portion of the event eating an entire bag of Doritos before dousing himself in a shower of Mountain Dew while yelling, “I AM THE HUMONGOUS!”
Celebrated games journalist and long time brand spokesman for Mountain Dew and Doritos Geoff Keighley was the next to take the stage.
“I’m sorry, I am so sorry,” Keighley muttered as his plastered on smile began to crack and tears streamed down from his eyes. “I can’t do this any more.”
As the poor, sobbing mess of a human being sank into the growing puddle of his own tears, the event was brought to a close by a surprise performance from Eminem and Linkin Park, who are teaming up to write Splatoon‘s theme song.
Personally, I think all of this is great news as it proves Nintendo’s intentions to turn Splatoon into a true, AAA shooter franchise meant to stand alongside the likes of Call of Duty, Halo, and Battlefield. Hopefully Nintendo will give the rest of its franchises this treatment going forward.
And remember, DO THE DEW!
