There is perhaps no greater testament to Wii U’s disappointing performance in the UK market than the move by several retailers, including big names like Amazon and GameStop, to introduce self-imposed price cuts. But even this approach isn’t exactly turning the tides, with ShopTo’s James Rowson admitting, “This has resulted in a smaller than desired increase in sales at this stage.”
As a result, some stores might look toward shrinking their ever-valuable shelf space devoted to Wii U. Understandably, retailers are a little nervous not quite knowing what Nintendo has planned for the system. An employee for another major retailer also commented, “They’ve got to do something otherwise it is GameCube all over again.”
Nintendo has taken notice of the issue and is planning to respond, announcing its intent to meet with the stores in the near future to discuss the Wii U plans for the rest of the year.
“We have a strong and broad line-up of software launching this year and we look forward to updating– and exciting– our partners over the coming weeks,” said the unnamed Nintendo spokesman.
All things considered, one can’t help but wonder if these retailers didn’t watch any of the recent Nintendo Directs.