News: Nintendo’s Hopes and Fears for Wii U

Nintendo UK executives share thoughts on Wii U and hardcore Nintendo fans.

By Mel Turnquist. Posted 11/30/2012 17:00 Comment on this     ShareThis

While at the Wii U midnight launch in London, Eurogamer met with Nintendo UK’s executives, James Honeywell and Shelly Pearce. In a fascinating interview, the two share their thoughts and feelings about the new console on the block, as well as Nintendo in general.

When it came to Wii U’s future, they had optimistic outlooks. Honeywell said that it all hinged on gaming experience and referenced Wii as proof that it wasn’t all about the strong hardware. They both believe that Wii U’s unique qualities, combined with the good launch line-up, would prove to be beneficial to the sales.

The two executives also talked about the importance of hardcore Nintendo fans. They believe that they’re the key to Wii U’s success. They want to make sure the core fans get what they want out of the console before broadening it out more. This is a departure from Nintendo’s strategy with Wii, which seemed to be more about bringing the entire family together first and foremost. A wise move for Wii U, since families and casual gamers usually aren’t the ones who will be early adopters. Of course, it remains to be seen if this will be a successful ploy or not.

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