Nintendo Power One Year Later: The Nintendojo Interview

In this special interview, Nintendojo is proud to speak to Nintendo Power veterans Steve Thomason, Chris Hoffman, and Justin Cheng!

By Marc Deschamps. Posted 01/27/2014 09:00 9 Comments     ShareThis

In December of 2012, Future US published the final issue of Nintendo Power, one of the longest running magazines in the history of gaming. For many subscribers, it was the end of an era. But for some, it was more than that. It was a job. It was a place where they made friends. It was home. Nintendojo is very proud to present an interview with three of the magazine’s contributors as they reflect on the end of the magazine, and what it means for the future of the industry. This is Nintendo Power One Year Later.


Nintendojo: First things first, why don’t we have everyone reintroduce themselves, and tell us their role with Nintendo Power.

Steve Thomason: My name is Steve Thomason and I was with Nintendo Power just shy of a decade. I started as a Staff Writer, but through attrition and shameless backstabbing, I eventually ascended to the rank of Editor-in-Chief. I held that role for the magazine’s final year of publication.

Chris Hoffman: Chris Hoffman here, but some just call me The Hoff. I started at Nintendo Power in 2005, and I was editor of the Previews and Download sections, in addition to answering reader mail and working on plenty of other things. As longtime readers may recall, I was also NP’s Mega Man aficionado and resident gourmet chef, and I once put a photo of naked mole-rats in the magazine. Oh, and I totally ripped off Capcom’s artists to make those sprites of myself, Justin, and Steve that appeared on the last page of the final issue.

Justin Cheng: My name is Justin Cheng, and I joined Nintendo Power after it was picked up by Future plc in 2007. I was the editor of the Community and Reviews sections. I was also in charge of hiring the interns and keeping them in line.

It’s been about a year since Nintendo Power closed shop. Where have you found yourselves since then? Are you guys still working in the industry?

Chris: I was fortunate enough to stay on with Future after NP closed and for the past year I’ve been managing editor at MacLife magazine. But that’s just my day job; in my off hours I’m still doing lots of gaming stuff and contributing to Future’s gaming publications like @Gamer, Games Radar, and even Official Xbox Magazine. I’ve had the chance to review or write about Super Mario 3D World, Phoenix Wright: Ace Attorney – Dual Destinies, The Legend of Zelda: The Wind Waker HD, Luigi’s Mansion 2, Pandora’s Tower, Donkey Kong Country: Tropical Freeze, and Super Smash Bros. for Wii U/3DS, to name a few. I had to turn down an offer to review The Legend of Zelda: A Link Between Worlds, and it was actually kinda nice to just play it in a relaxed fashion. My MacLife job is less about writing than it was at NP, but I still review the occasional game app, too, like the Professor Layton spinoff and the Ace Attorney HD Trilogy.

Justin: After a lengthy period of being unemployed, I started working part-time at Future, doing a handful of different editing and writing jobs. Unfortunately, almost none of them are game-related, aside from the one article I just wrote for @Gamer. My primary job is editing an iPad-exclusive graphic-design-focused magazine called Bold Line, but I’ve been doing some stuff for MacLife, too. On the plus side, I’ve been able to play games for fun again, which is kinda nice. But I would love to do something game-related again at some point.

Steve: I spent a few months doing the freelance thing and catching up on my gaming backlog, then moved up to the Seattle area to work for The Pokémon Company International. My primary duty there is figuring out how to wake up Snorlax, but I also help out the web team from time to time. As much as I loved writing for games magazines, I’d been doing it since I graduated from college, so it’s kind of refreshing to try something new.

Justin, you and Chris both mentioned the idea of playing games in a more relaxed fashion, now that you’re reviewing fewer titles. Do you find that life post-Nintendo Power means that you find yourself enjoying games more? Do you still view everything from that same critical lens, or is that something you can actually switch off?

Chris: I wouldn’t say I find myself enjoying games *more,* because I’d like to think I enjoyed playing games tremendously when I was still at NP. Hopefully I never came across as jaded, even after being in the gaming media for a while. I consider myself lucky to be able to work at NP and other publications, and, honestly, if I wasn’t enjoying it, then I should probably do something else. I don’t ever want my enthusiasm to wane! As for the second part of the question, I think I still look at most games from a critic’s perspective. Even though I didn’t review A Link Between Worlds, I was still kind of writing a review in my head as I played. I’d have given it a 10 out of 10, for the record. Spectacular game.

Justin: I’m enjoying games as much as ever, but I like that I can be more selective when choosing the games I play now. When I was at Nintendo Power, I played all kinds of games for reviews. Some of these were great, and I would have played them even if I weren’t reviewing them. Other games were… not so great. That said, I really enjoyed playing games for Nintendo Power, and I feel extremely fortunate that I was able to do so.

As for part two of your question, I don’t think I can turn off the critical part of my brain when it comes to games. When I love or hate things about a game, I’ll always ask myself why I loved or hated those things.

Steve: For my part, I certainly appreciate that I don’t have to rush through games to meet a deadline anymore, nor play them in a brightly lit office. And I think that’s actually an important topic when it comes to game criticism; reviewers are rarely able to experience a game under the same conditions as your average consumer. But I digress.

On the other hand, working at NP afforded me the opportunity to play through some amazing titles that I may have otherwise missed out on; stuff like Little King’s Story, Elite Beat Agents, and The World Ends with You. There’s only so much time in a day, and when your job lets you spend a little more of it playing games, you’re going to discover more of those hidden gems.

As for viewing games through a critical lens, that is something I still do and I’m not sure I’d want to switch it off if I could. I love thinking about what went into making a game, why it’s creators made the choices they did, etc. Maybe I’m weird, but for me, that enhances rather than detracts from my enjoyment of a game.

Over the last few years, we’ve seen not only a decline in gaming publications, but also the disappearance of the instruction manual and strategy guides. Do you think that the end of Nintendo Power says more about where print is going, or is it indicative of major changes in the way that the video game industry itself operates?

Justin: It’s no secret that print publications of all kinds (newspapers, magazines, etc.) had been on the decline even before Nintendo Power ended. In general, it seems that people prefer to get their information freely and immediately on the Internet. I’m not judging or blaming anyone for that at all. Heck, I get most if not all of my news from the Internet, and the number of magazines that I subscribe to has diminished significantly over the years. (Of course, this is sometimes because the magazines go away. I miss you, ToyFare!) I’m not saying that print is dead, but obviously print isn’t as big as it once was.

Regarding strategy guides, I’ve never been into collecting them, but I think many people ask themselves, “Why buy a book when I can hop online and read a written FAQ or watch a video walkthrough?” As I mentioned earlier, you can get what you’re looking for immediately on the Internet. This desire to get things straight away is, in my opinion, part of the appeal of digital downloads, because you can get the games you want instantly— or as instantly as your Internet connection will allow, anyway. Having said that, I don’t think physical copies of console games are going the way of print publications anytime soon. For many folks, there’s no real sense of ownership when you download a game. And there’s the risk that you might have to kiss your game collection goodbye if the servers ever get shut off.

Steve: Hmmm…probably a little of column A and a little of column B, but there were other factors that led to NP’s closure, which I’m not at liberty to discuss. I will say that the magazine enjoyed a large and devoted readership to the very end. (Not surprisingly, the final issue was one of our all-time best sellers.)

As for the print business as a whole, I think one of the big things that gets overlooked is that there are fewer and fewer places to buy magazines. Even if your readership consists mostly of subscribers (as ours did), the real money comes from newsstand sales. So when major bookstores like Barnes & Noble and Borders start closing shop, it has a significant effect. Thanks Amazon!

It’s a shame, because growing up, I enjoyed reading about games in magazines as much as I did playing them. There are obviously lots of websites doing great work these days, but it’s not the same. I don’t think you see as many long-form pieces on the web, for instance. That may sound weird given the unlimited space provided by the Internet, but people (myself included) tend to look for quick bites of information online before moving onto the next thing. When you sit down with a magazine, I think you have a different mindset.

It’s no secret that this was a tough year for Nintendo’s public perception. While the later half of 2013 saw several major software releases, the first half suffered a pretty substantial drought. Nintendo Power always seemed to counter these types of periods with coverage of more obscure titles and unique features such as the “I am 8-Bit Exhibit” (which was one of my personal favorites). Have you considered what kind of content strategy you might have had if the magazine were still in existence during this year? What games would you have pushed to the magazine’s forefront?

I am 8-Bit poster from Nintendo Power vol. 204; art by Gabe Swarr

Chris: Everybody on the Nintendo Power staff was involved in coming up with feature ideas, including “evergreen” content that isn’t necessarily tied to the latest releases. I’ve always been pretty nostalgic so I’m always ready to bring up a significant anniversary or another. First and foremost, it was NP’s 25th anniversary, so we would have been celebrating that all year long with lots of retro goodness. Maybe Howard would have wanted to make a return? This was Metal Gear‘s 25th anniversary, too, so I’m sure I would have done something with that, and it was the 25th anniversary of what I consider the “black sheep NES sequels”–Super Mario Bros. 2, Castlevania II, and Zelda II, which were all games that differed wildly from their predecessors. Plus, it was the Year of Luigi, and we’re all huge fans of Mario’s beleaguered bro, so he totally would have got some nice coverage, even outside his new games. I had a couple other ideas, too, but I don’t want to spoil them in case I actually go through with them someday.

Even with all that, we would have had some pretty challenging times. I’ve joked with the other guys that we would have been writing up 96 pages on Pandora’s Tower every issue for the first few months of the year! (And, seriously, we probably would have covered it pretty heavily.) In addition, I would have pushed Ace Attorney 5 through the roof– I had a bunch of unique ways I wanted to cover that one– and I really wanted to go crazy with EarthBound coverage after that was finally announced for North American Virtual Console. I would have done everything within my power (no pun intended) to get EarthBound on a special subscriber-only cover. The fans had been waiting for that game to return for so long, and I really wanted to do something amazing to celebrate the occasion. I’m sure DuckTales: Remastered, Project X Zone, and Monster Hunter 3 Ultimate would have gotten a lot of love as well. Of course, that’s in addition to all the obvious first-party stuff– just not Game & Wario, since that one was sorta awful.

Steve: Yeah, the first half of 2013 was pretty quiet, but I was with the magazine during the GameCube’s final days. Surviving that barren wasteland will prepare you for anything.

As Chris mentioned, we would have had to lean pretty heavily on “evergreen” content. I worried sometimes that we might be going overboard with the retro stuff, but it always got a good response, and being a Nintendo-centric publication gave us plenty of history to mine. There were a handful of great titles during those first few months, though. Chief among them for me was Fire Emblem: Awakening. In fact, I’ve officially logged more hours on that game than any other in my lifetime.

Later in the year, we would have gotten behind The Wonderful 101 in a big way. It’s an amazing game that sadly flew under the radar. I was always proud of the way we championed those kinds of titles; nothing thrilled me more than hearing from a reader who discovered some hidden gem because we featured it in the magazine. Also, I like to think we’d have scored the exclusive on Sonic Lost World. As some of our readers may have noticed, I have an affinity for that little blue hedgehog, and featuring him on the cover usually did well for us. This year saw some great eShop content, too, which we were always eager to get behind. Oh, and those new Mario and Zelda titles probably would have gotten some coverage.

It’s funny you should say that Steve, I never would have given Elite Beat Agents a shot if you guys hadn’t pushed it the way that you did. I bought it based entirely on Nintendo Power’s enthusiasm and I never would have tried it otherwise. And it’s still a very proud part of my collection.

Speaking in terms of reviews, did you ever feel that Nintendo Power’s credibility in that department was held to an unfair standard because of it’s status as an official magazine? In terms of the rest of the industry at large, I mean. Was this something you guys actively tried to combat?

Justin: I do think that there was the perception that we would praise Nintendo games because Nintendo Power was the official magazine, but we always tried to be as honest as possible with our reviews. Speaking for myself, I always tried to write about what I liked about a game, what I didn’t like, and why, and I never thought to myself, “I’m going to be overly critical to prove that I’m not a fanboy” or anything like that.

Chris: Held to a different standard? Maybe a little, in my opinion, but not too much. I liked the fact that online, whenever there was a conversation about Nintendo Power and someone would inevitably say that it was nothing but a propaganda machine, somebody else was always ready to come to our defense and mention that the modern NP had come a long way from the old days and that we weren’t just a marketing device. Some people were going to believe what they wanted to believe no matter what, and some people were going to notice that there were plenty of times when our reviews were lower than the average. Pretty much every publication gets accused of bias no matter what, so I really didn’t worry about it, personally.

Steve: This is something I worried about a lot more when the magazine was published in-house at Nintendo, especially during our switch to a more-traditional review format as part of the big redesign in 2005. It’s only natural to be suspicious of reviews coming from an official outlet, so I knew we’d have to earn our readers’ trust by being as critical and honest as possible. I always took very seriously the notion that someone might spend their hard-earned money based on our recommendation. And to its great credit, Nintendo was remarkably hands-off when it came to reviews. The first Nintendo-published game we really trashed after switching to the new 10-point scale was Geist, and I remember fretting about whether we’d get any pushback from on high. But we never heard a peep.

Eventually, I do think we built a reputation for offering fair, unbiased reviews. And ultimately, the proof is in the pudding. One of the review aggregators– I don’t remember which one– used to tally the average score given by each outlet, and we consistently ranked in the lower half. By and large, people who wrote us off as a Nintendo mouthpiece hadn’t read the magazine in years, if ever.

That’s not to say I personally never scored a game too high; I most certainly did. But it was always the result of some personal error in judgment– getting swept up by a particularly strong ending, for example– rather than any kind of outside pressure.

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9 Responses to “Nintendo Power One Year Later: The Nintendojo Interview”

  • 670 points
    OG75 says...

    I was a Nintendo Fun Club member back in the 80s and can still remember the excitement of “Nintendo Power Magazine Coming Soon!” I subscribed for the first decade, let my subscription lapse a few times over the years (while overseas) but then subscribed again from 2008 up till the end. I have my first & last issues framed side by side on my gameroom wall (much like the picture at the bottom of page 1 of this interview.) Nintendo Power’s spiritual successor, “Nintendo Force” (or “NF”) is great, but I do miss Nintendo Power.

    Thank you Chris, Steve, & Justin for your dedication and hard work.

    Thanks for this feature Nintendojo!

    Thumb up 1
  • 670 points
    OG75 says...

    I was a Nintendo Fun Club member back in the 80s and can still remember the excitement of “Nintendo Power Magazine Coming Soon!” I subscribed for the first decade, let my subscription lapse a few times over the years (while overseas) but then subscribed again from 2008 up till the end. I have my first & last issues framed side by side on my gameroom wall (much like the picture at the bottom of page 2 of this interview.) Nintendo Power’s spiritual successor, “Nintendo Force” (or “NF”) is great, but I do miss Nintendo Power.

    Thank you Chris, Steve, & Justin for your dedication and hard work.

    Thanks for this feature Nintendojo!

    Thumb up 1
  • 777 points
    Toadlord says...

    I really enjoyed the interview, so thank you to everyone involved in making it happen.

    It’s always a sad day when good print media dies, but I’m glad to see that at least these three have moved on and are doing well for themselves.

    Thumb up 1
  • 1249 points
    Robert Marrujo says...

    DAMN, Marc; just a great interview. I really miss getting NP and seeing the obscure games they’d point out. Henry Hatsworth and Monster Tale are two games I’d never have thought to buy if not for the magazine, and I wonder how many titles I’ve missed out on because NP wasn’t there to guide me. Idk, guys; I think we should all band together and give NF a run for its money =)

    Thumb up 1
  • 0 points
    says...

    The NES and SNES days were where Nintendo Power really shined. The hand-drawn pictures and lovingly crafted Nintendo set-pieces that graced the magazine during its first few years was beyond phenomenal for any artistic magazine at that time. It worked, hand in hand, with the imaginative beauty that were the Nintendo worlds.

    And the content of the magazine was cooler and richer too. Just looking at the letters to the editor in the earlier issues – they were written by folks such as myself. Wondering when Secret of Mana 2 was coming out, or exhibiting and sharing wonderful pieces of game art and trivia.

    During the N64 era of the magazine – the tone drastically changed from one issue to the next. Suddenly, there was this overt emphasis in the magazine on Nintendo games being “kiddy” products. Gone were the hand-drawn art and monuments to our gaming worlds. Gone too were the questions requiring in-depth knowledge about games, and in came letters like, “Dear Nintendo, I like Yoshi. He eats things and swallows them up. My favourite Yoshi colour is blue! – Jimmy, 5, Washington D.C.”

    Much like the N64 release schedule – the pages of Nintendo Power during the N64 years was pretty bare. I don’t know how many months they covered some of those pre-releases, but remaining “current” with the N64 was a challenge. Compared to the dense treasure troves and rich variety of titles the previous generations brought them – Nintendo Power probably didn’t know how to respond to such a dearth. And again, going hand-in-hand with its much more child-friendly tone, created a feeling of being in a day-care, being told to look after your little brother, rather than on an Indiana Jones-esque adventure with Zelda, unearthing treasures one moment, learning of tremendous foes the next.

    My loyalty to the magazine still existed. I still picked up the issues – but I was doing it more out of habit. The actual, “Oh man! Nintendo Power! I wonder if it’s out! I gotta dive in!” was replaced with, “Oh, they released Nintendo Power? Well, I’ll have to remember to pick one up later.”

    By the time the second year of the Gamecube rolled around – I was already on my journeys on the Internet. And by the second year of the Cube – I stopped picking up Nintendo Powers. The stuff I craved, actual information on upcoming titles and releases, not to mention an actual interaction with likewise fans, found its home at places like this: Nintendojo. Back when there was a forum (and people actually visited and wrote things there). But Nintendojo had appeared to lose its format, its voice, and its very mission. It really felt like, whenever I picked up an issue in the store and would flick through it, that they were going through the motions because, well, the January issue dictated that would have to be a February one, so here we are.

    Not that there was no love – but that there was no avenue to properly display it to readers and attract them. I don’t know how Nintendo Power changed itself in 2007/2008, because by then the very medium of what Nintendo Power offered, had essentially disappeared. I’m not waiting three weeks to find out what buddy in Nintendo Power thought of a title. I’m going on the net, reading the opinions of hundreds, if not thousands of people on the subject immediately, and then going out and making my purchase the next day. The functionality had lost its mojo.

    Added to that, the very nature of the games themselves, and the old-school artistic style of the early Nintendo Powers had nowhere to go. When I was a kid, we used to play with clay, and crayons, and spend time diving into our imaginations to see what worlds lay there. By the time the GameCube was around – look at how realistic Samus is! Look at these high-quality, fully three-dimensional graphics! There was no room for artistic interpretation or presentation with these new titles, characters, and three dimensional art styles. All the imagination has already been filled in. It’s like you’re looking at a picture of the real world. The feeling wasn’t so much that I was there to interact or dream, as much as I was there to consume.

    Once the Wii came out – and I dived into that whole-heartedly – I never once checked out Nintendo Power. Then again, I never really saw it anywhere any more anyway. My information consuming habits had largely migrated online – and seeing myself in an actual magazine shop was a rarity. It broke my heart when I heard that Nintendo Power was closing down – but I was honestly surprised it hadn’t happened sooner.

    The greatest shame of it all? That Nintendo Power didn’t become a celebratory Nintendo magazine. That it didn’t just have an office full of interesting dudes and dudettes making those same fantasy worlds of the original NES/SNES eras. Where you had guys constructing their own real-life Zelda adventures – or when they talked about games – would really geek out on it and make it seem like they were visiting that game-world.

    Instead, everything remained in the traditional, “REVIEW – PREVIEW – UPCOMING” format, which for anyone wanting to read something compelling, interesting, and different is akin to reading a high-schooler’s hidden poetry book. The idea of me looking towards Nintendo Power to find out what a game is rated as disappeared more than a full decade before the magazine did. I didn’t need Nintendo Power to give me the latest information – I needed Nintendo Power to just surround in Nintendo love. Make one magazine about every game that should have come over here, but never did. Make the next issue one where you guess at where all the main franchises will be in three generations from now.

    Nintendo Power had so much room to explore and have fun with everyone’s love of Nintendo. From the first time it switched its writing-focus (to aim at the more kiddy audience) it lost the magic of what made the magazine so special. That magic feeling that, ironically, can’t be written down. And after that point – it lost its verve – its magic – its focus.

    Maybe it got it back in its last five years. Who knows. But as I said – the Internet had already perfected the formats of reviews that game magazines had traditionally considered their bread and butter – so picking up an issue of the same old same old didn’t have any functionality outside of nostalgia. And even that was disappointing, because compared to how amazing the earliest issues were, it just felt like it had become a characture of itself.

    My favourite issue to this day still remains the first one I picked up. I think it was issue number 6 or so (have to dig them out again) and featured, from front to back, the entirety of Super Mario Bros. 3. Like, the whole magazine issue was dedicated to it. It blew me away. Like, my mind had actually physically left my body, and I was standing outside of myself making comment at how awesome that was.

    There’ll be an Internet site one day that captures the magic of true Nintendo imagination. Too bad it isn’t here yet – one day though – one day . . .

    Thumb up 0
  • 111 points
    roykoopa64 says...

    I started my subscription in 1993 or so and enjoyed each and every issue all the way to the very end. I also went back and bought some of the older issues (back when they were still available new) but unfortunately never completed my collection.

    Thanks for the great interview!

    Thumb up 0
  • 1396 points
    penduin says...

    Awesome interview. I subscribed to Nintendo Power when doing so scored me a free copy of Dragon Warrior. (Best promo ever, all the way until 30-cent Super Metroid) I kept my subscription into the Wii years, and still have a bunch of issues sitting around.

    I didn’t think I’d miss the magazine when I finally let my subscription run out, but I did. It was pretty sad, but not surprising, to see it go out of print.

    When Nintendo Force came along I jumped at it, and have been very happy with the spiritual successor to good ol’ NP. Part of it is nostalgia, but as was pointed out, there’s something magic about articles that get to really dive into games. Just as smartphones are great but I also want real gaming machines, the internet is great but I also want thoughtful articles and interviews, great artwork, and other fun stuff that doesn’t fall into any particular category. I was happy to get that from Nintendo Power, and I’m glad I can continue getting it from NF (and Nintendojo of course, which is not just any internet gaming site. ;^)

    Thumb up 1
  • 183 points
    Jon Stevens says...

    Seeing this reminds me of the old NOM (Nintendo Official Magazine) here in the UK. The current ONM is still a good read, but lacks the whimsical charm that made the old mag fun to read. It’s that which everyone who read NP seems to remember!

    Thumb up 0
  • 129 points
    Silverspoink says...

    I’ll always remember fondly how getting the latest issue of NP would brighten the most dreary of grade school days as I walked home and checked the mail before coming inside.

    Thumb up 1

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