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While Frozen seems to have ironically caught the world alight, comparatively little attention has been paid to its video game adaptation, Frozen: Olaf’s Quest. It has made regular appearances in the sales charts since its release. It was originally slated to be GameMill’s last 3DS and DS release, at least according to Avanquest’s European games director Simon Reynolds when speaking to MCV.
“Nintendo hasn’t been manufacturing the console for a few years, but we thought that there is a big user base our there, and there is a second hand, hand-me-down market for the old DS consoles,” Reynolds said. “We launched Olaf’s Quest on DS and it’s still outselling 3DS. And we’ve got Disney’s next big film out in January, Big Hero 6, and we’re bringing that out on 3DS and DS. If you’d said to me 18 months ago you’d be bringing out a DS product in January 2015 I’d have laughed.”
Whatever its quality (allegedly mixed), it’s some impressive achievement for Frozen‘s DS version to be in the charts four years after the discontinuation of the console. Add to that the usually limited appeal of movie tie-ins and it demonstrates a seriously popular series.
Source: MCV UK
Two things:
1) This is really crazy and kind of neat.
2) You should really be proud of that “Let it Go” reference.
In many ways, I don’t find this surprising. The number of inexpensive DS consoles kicking around is MASSIVE, and all 3DS systems are fully backwards compatible too.
With two kids in the house, one has a DSi and one has an old 3DS. If we were going to buy Olaf’s Quest, being able to play on both systems would be hugely beneficial.
Doesn’t mean that releasing DS games is necessarily still a good move for most companies – but for kid-friendly software it’s worth considering.