And who can blame him, after last week’s boon of Wii U reveals? More pragmatically though, the comments were made in the wake of Nintendo’s latest financial results, which revealed that just upwards of three million units were sold in Q3 2012.
Moving forward, the company is projecting a modest one million sales for Q1 2013, reiterating that despite this, an early price cut– similar to that of 3DS– is not on the table. With the system already being sold at a loss, efforts are instead being made to communicate its value beyond the circle of early adopters.
“… Since its value by nature is something that takes time to appreciate and hence cannot be spread amongst society instantly, we have yet to communicate its value to the wider public. To put it another way, we delivered Wii U to those consumers who we thought would be the first to buy it, but information has not successfully been passed on to those consumers who we think will be the next people to buy it. This must be one big factor with which Wii U could not maintain its momentum.”
It’s a confident stance from Nintendo, and a good one to witness at that. Don’t bring the price tag down; make it worth it.
Source: Nintendo Life