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Nintendo Switch 2 is launching on June 6, 2025. Pre-orders for the console have been going live all over the world. North America was earlier this week, joining Europe and Japan in offering reservations to eager customers. Sellouts have been everywhere, and according to Nintendo president Shuntaro Furukawa the company will not be able to sate demand at launch in Japan. In a post on Nintendo’s official Japanese X account, Furukawa said the following:
Hello, this is Furukawa. We have been procuring many materials and proceeding with production in advance so that we can deliver the Nintendo Switch 2 to you. On April 2nd, we announced details about the Nintendo Switch 2 and started accepting applications for the lottery sale on the My Nintendo Store. As a result, we received an extremely large number of applications, approximately 2.2 million people in Japan alone. However, this number far exceeds our expectations, and far exceeds the number of Nintendo Switch 2 consoles that can be delivered from the My Nintendo Store on June 5th. Therefore, unfortunately, we expect that a significant number of customers will not be selected when the winners are announced tomorrow, April 24th. In order to avoid the trouble of those who were not selected in the first lottery sale having to reapply, My Nintendo Store will automatically carry over those who were not selected in the first lottery sale to the second lottery sale. However, even including the quantity for the second lottery sale, we cannot fulfill all of the applications we received. We deeply apologize for not being able to meet your expectations despite our prior preparations.
In response to this demand, we are currently working on further strengthening our production system. In addition, starting tomorrow, April 24th, game retailers and online stores nationwide will begin accepting pre-orders or lottery sales for the Nintendo Switch 2 console (please check the information of each retailer for details). The console will also continue to be sold at the My Nintendo Store after the release date (more details will be announced at a later date). With the cooperation of retailers, we will continue to ship the console and make efforts to get as many Nintendo Switch 2 consoles as possible into your hands.
We plan to continue producing and shipping a considerable number of Nintendo Switch 2 units in the future. We apologize for the delay in our ability to meet your expectations, and we appreciate your understanding.
The demand is so sky high that analysts are starting to make some bold predictions about Switch 2. In a statement to The Japan Times, Pelham Smithers of Pelham Smithers Associates (a Japanese equities analysis firm) said that “as Japan accounts for a third of the global Switch installation base, it implies 6.6 million pre-orders globally.” That’s one heck of a number—PlayStation 4 and 5 each sold roughly 4.5 million units apiece within two months of their respective launches. If Switch 2 can sell through all or close to all of those 6.6 million pre-orders, it would blow Sony’s record out of the water.
Given the momentous response to the console, it’s likely Nintendo will achieve this milestone, but what say you, dear readers? Sound off in the comments and on social media!
Source:Â The Japan Times + Nintendo of Japan X Account
