LEGO Game Boy Set Fully Shown Off, Drops in October

The rumor back in February was that LEGO Game Boy would be hitting store shelves in October 1, 2025 and be $59.99. Well, it ain’t a rumor no more, folks—that’s exactly when the set will drop and how much it will cost. However, now fans have finally gotten a full reveal of what LEGO Game Boy will look like, replete with a delightful retro-style video teaser. Take a look at it all:

To celebrate a revolutionary time in video game history, The LEGO Group is bringing a true icon to brick form, the original Game Boy™ system from Nintendo. At a scale of near 1:1, the LEGO Game Boy model building kit is a testament to a classic era in gaming and with authentic details and much-loved features is a nostalgic throwback to the classic system. The Game Boy model building kit is available now for pre-order and will be available for purchase on October 1, 2025.

This collectible 421-piece brick-built replica of the original Game Boy handheld game system comes with all the memorable features, the +Control Pad, A and B Buttons, and SELECT and START, alongside other iconic Game Boy details, such as the contrast adjustment and volume dial.

To dial up the nostalgia further, the design features the Game Pak slot and comes with interchangeable, brick-built The Legend of Zelda™: Link’s Awakening and Super Mario Land™ Game Boy Game Paks. Fans will also have the option to display their LEGO Game Boy model with a choice of screens, the classic Nintendo start screen or one from either of the interchangeable Game Paks.

Designed for people who enjoy hands-on creative activities, this is part of a large assortment of LEGO sets for adult designers and with step-by-step instructions newcomers to LEGO can also enjoy the challenge.