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Even though the marketing push behind Yo-Kai Watch might not be as strong as the multi-media invasion that launched Pokémon, Nintendo has made its intent to raise awareness for the upcoming spirit collecting RPG perfectly clear with a new commercial.
I think the commercial does the job of explaining the concept in a clear and concise way while still paying respect to game’s strong foundation in Japanese culture.
Nintendo is also raising awareness among 3DS owners with a new puzzle for all you StreetPass junkies to piece together.
Source: Nintendo Everything
