Switch Lite More Popular with Female Consumers Over Original Model

“We see Lite as a great opportunity to expand with that audience.”

By Angela Marrujo Fornaca. Posted 11/18/2019 14:30 Comment on this     ShareThis

According to Nintendo, the recently released Switch Lite is more popular with female consumers over the original model of the Switch.

Nintendo of America President Doug Bowser recently spoke with Fortune about the subject:

“We’re seeing a higher percent of female consumers buying Nintendo Switch Lite than buy the flagship. We see Lite as a great opportunity for us to expand with that audience.

“Our intent with Nintendo Switch Lite is absolutely to reach a more expanded audience and to do so by offering a more dedicated gaming device for those that were really looking for that experience.”

It would be interesting to know what about the Switch Lite is making it more attractive to female consumers over the original model. Do you own a Switch Lite? Do you prefer it over the original Switch, or vice-versa? Let us know in the comments.

Source: Nintendo Everything

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