Sell it to Me: A Brief History of Nintendo Adverts

Play it Loud!

The 1990s started to see a transition in the way that Nintendo marketed itself. With some stiff competition from the likes of Sega, Nintendo was going to have to step its game up if it wanted to court consumers who were no longer satisfied with the aging NES. This spirit of competition gave us some really cool advertising. One commercial I think was really cool that I dug up in my searching was this showcase of the power of the Super Nintendo:

In ads like these we start to see the “edgy” marketing that Nintendo maintained in the 90s and the early 2000s up until the release of Wii. The typical jingles that worked in the 80s just weren’t going to cut it while Sega was bragging about “Blast Processing” in Sonic the Hedgehog. Paul Rudd thought Nintendo was so cool that he played it at a drive-in movie theatre:

Nintendo didn’t just restrict the new approach to SNES. Game Boy got its fair share of new marketing for a new era, giving us gems like this darker take on Kirby’s Dream Land 2:

As always, American Kirby is hardcore! Play it Loud!

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