Issue 16: Bluer Oceans

See the stories we plan after setting sail for the waters of corporate strategy and fun buzzwords.

By M. Noah Ward. Posted 09/20/2010 23:52 Comment on this     ShareThis

Issue 16: Bluer Oceans

Nintendo made corporate buzzwords look so good when it pinned the term “blue oceans” to Wii. Without Wii’s runaway success, perhaps we never would have heard that Nintendo was deliberately trying to grow its audience by selling something the competition hadn’t tried, but now we– and Sony and Microsoft with their late-to-show motion controllers– know the term and results very well.

Yet four years later, the enthusiasm and sales are cooling. The competition is inevitably imitating and trying to one-up Wii’s remote. Can Nintendo defend its newest fortress, or should it move for waters bluer once more? We’ll address that and more this week.


Issue 16: Bluer Oceans

Round Table: An Ever-Redder Homefront
Wii is losing its momentum and novelty in recent months, so the staff has a hearty debate on what Nintendo should do next.

Nester64x: Cry Me an Ocean by Nester64x
Nester64x weighs in on which ocean Nintendo should sail to next

Franchise Over(Down)load by Aaron Roberts
Aaron talks about the old games we’re still missing.

Project Revolution 2.0 by Andrew Hsieh
From the very beginning, Nintendo’s handhelds have been the true gaming revolutions.

Pokémon: The MMO by Matthew Tidman
If Nintendo really wanted to make some waves, it’d turn Pokémon into an MMO.

Hot Air: Blued by Aaron Roberts
Blue doesn’t just mean appealing to people who’ve never played games.

Dredging the Fish Tank by Adam Sorice
Adam’s sick of Blue Oceans. Blue Oceans? Oh wait, just oceans. And fish.

Round Table: The Poison Apple
The Nintendojo staff debates the threat Apple (and others) mean to Nintendo’s ongoing handheld dominance.

Additional features in this issue…


  • Nightly News Roundup by Evan Campbell


  • Nightly News Roundup by Andrew Hsieh


  • Dojo-Show-Go! Episode 109 by M. Noah Ward
  • Nightly News Roundup by Francisco Naranjo


  • Nightly News Roundup by James Labalokie


  • Nightly News Roundup by M. Noah Ward

Coming Up Next Week…

Issue 17: Virtually Yours
All about our favorite way to play old games. And how it could be better.

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