The holiday season has always been good to Nintendo, with the company making the majority of its yearly profits in the final quarter of the year. This year seems to be no exception, as Black Friday apparently saw very strong sales for Wii U.
According to Target, Nintendo’s current console was its number one online seller on Black Friday. Official numbers are currently unavailable, but Nintendo’s “Smash Splat” bundle (which was discounted to $249.99 at the retailer) likely helped lead to strong sales. Other retailers had the system available at a similar price point (though some had the system at $279.99), so it will be interesting to see if they also saw similarly strong numbers.
Nintendo wasn’t the only success story for the industry on Black Friday, however. Sony’s PlayStation 4 continued to dominate, with a recent study showing that the system was the number one selling console on Thanksgiving and Black Friday. These sales were not apparently to the detriment of Nintendo, but rather to Microsoft, who saw a decline in interest from the millennial age group.
While many have been quick to write off the console since the company first began talking about the NX, it’s encouraging to see that Wii U’s strong lineup is starting to attract more buyers. Three years into its lifespan, the console has seen a number of strong exclusives, and there are still plenty more on the horizon. Hopefully 2016 releases such as Star Fox Zero and The Legend of Zelda will help to continue that trend.