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The My Mario line was released in Japan last year and is focused on bringing family-focused entertainment to the masses, specifically younger fans more in the toddler age range. However, the toys and items released as part of the My Mario line are meant to bring parents and children together, with everyone intended to enjoy the fun. The lineup that came to Japan was previously exclusive to the region, but now Nintendo is expanding the initiative to the West. Starting February 19, 2026, My Mario products will become available for purchase at Nintendo New York and San Francisco. Select retailers will follow after that in the spring and beyond.
As for what the line entails, there are number of cool goodies that will be available. Besides clothing for infants and toddlers (including onesies to sleepers and outfits for playtime), here’s what will be on shelves (as described by Nintendo PR):
- Two wooden block sets featuring Mario and well-known items from the Super Mario series: a Mario Wood Block Set (3 pcs) and a Mario & Friends Wood Block Set (30 pcs).
- A My Mario stop-motion animation series – called “It’s Me, Mario!” – available now on the My Mario website and on the official Play Nintendo YouTube channel.
- An interactive Hello, Mario! board book by Nintendo and published by Penguin Random House.
- Soft toys that include fun rattles and cuddly Mario plush.
- Tomy Toomies My Mario collection that will power up bathtime with bath toys and water squirters inspired by iconic characters from the Super Mario franchise.
As if all of that isn’t enough, there will also be an app. The free Hello, Mario! app will come to smart devices and Nintendo Switch systems on February 19, 2026. It lets families intuitively and playfully interact with Mario in unique and exciting ways. It will be available for Nintendo Switch 2 and Switch, as well as Android and iOS devices.
While the lineup is meant for kids and parents, that won’t stop adult collectors—including dispicable scalpers—from horning in, so be prepared to see these items potentially fly off of store shelves.
Source: Nintendo of America Press Release
