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When Pokémon GO launched in 2016, it raked in $832 million through in-game player spending, which would go on to become its best year — up until 2019 it turns out.
Sensor Tower’s Store Intelligence estimates that the app’s 2019 gross player spending was around $894 million. This growth is largely attributed to ongoing updates, such as the introduction of Team Rocket which resulted in the app’s fourth and fifth best-ever months — $116 million in August 2019 and $126 million in September 2019. Pokémon GO’s top three profitable months are from July to September 2016, respectively.
Most of the game’s 2019 revenue came from the US ($335 million or 38% of all user spending), followed by Japan ($286 million or 32%) and Germany ($54 million or 6%). The majority of downloads also came from the US (10 million installs), as well as Brazil (5 million) and India (3 million). In total, the game saw 55 million downloads in 2019.
Most of those downloads were to Android devices (38 million installs) versus Apple devices (17 million), and Google Play users also spent more money on the game than App Store users ($482 million versus $412 million). Players have spent $3.1 billion on Pokémon GO to date, with the average revenue per download being $5.70. It’s also interesting to note that it is the only location-based game that’s been able to increase its revenue from its launch year.
Source: Nintendo Life
