Pokémon Go Is Helping Businesses

Companies big and small are getting a big boost from the app.

By Marc Deschamps. Posted 07/18/2016 19:30 Comment on this     ShareThis

Pokémon Go has been available less than two weeks, but the app’s unbelievable success continues to impress. Nintendo has been the biggest beneficiary of that success, with stock in the company hitting a century-high record for a Japanese company, on Friday. A number of other businesses have also seen gains, as well.

PokéStops and gyms have helped to generate traffic for many businesses, leading some to take advantage. In an interview with CNBC, Tom Blaze, the owner of L’Inizio Pizza Bar in Long Island City, detailed how purchasing a $10 in-game lure managed to increase business at his restaurant by nearly 75 percent.

“What I did was, with my manager, we dropped a lure in the pizza bar that would attract Pokémon interest,” said Blaze.

Small businesses aren’t the only ones embracing the app. According to GameStop CEO J. Paul Raines, GameStop locations that double as PokéStops or gyms have seen an increase in business up to 100 percent.

It will be very interesting to see how Nintendo, Game Freak and Niantic respond to the app’s success, and how long it will continue to last! Stay tuned to Nintendojo for more Pokémon news, as it develops!

Sources: Polygon, The Street, CNBC

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