Nintendo Shipped Switch Units By Plane to Meet Demand

Operation: Mario drop.

By Marc Deschamps. Posted 05/01/2017 19:00 Comment on this     ShareThis

It’s no secret that the Switch platform is off to a strong start for Nintendo. In less than two months, Nintendo has shipped nearly three million units globally, with retailers reporting brisk sales. While the company struggled to meet demand for the NES Classic Mini, Nintendo has apparently made strides to get the Switch into the hands of consumers, even going to seemingly great lengths.

According to the Wall Street Journal, Nintendo briefly shipped Switch units by air, rather than by sea, to keep up with demand. The process could have cost Nintendo as much as $45 to ship per individual system, likely causing the company to take a decent loss. Since then, Nintendo has switched back to shipping by sea, but the fact that they were shipping through a much costlier method certainly shows the company is dedicated to meeting demand. Considering how well the platform has performed for the company, despite avoiding a holiday launch, it’s all the more impressive.

Time will tell if Nintendo can maintain the momentum of the Switch, but things are off to a very good start. It will be quite interesting to see where demand is once the holiday season arrives.

Source: The Wall Street Journal

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