Things keep coming up roses for Nintendo as word has come that the company’s stock value is rising. Trading ended this past Wednesday in Tokyo with Nintendo shares at ¥42,390 ($391), the highest that the stock has been worth since right prior to E3 2018. That’s a roughly 15-month window since trading for the House of Mario has been that good!
![](https://www.nintendojo.com/wp-content/uploads/2019/07/switch-lite-540x360.jpg)
This windfall is being accredited to the launch of Nintendo Switch Lite (which just hit stands today). The portable-only version of Nintendo’s flagship hybrid console is being sold for a more budget-friendly $200 (compared to the $300 asking price of the original). Despite being devoid of the ability to dock and be played on a TV, it’s anticipated that Switch Lite will cause a surge in console sales for the company, thus the stock boost.
Source: videogameschronicle.com