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When it comes to companies synonymous with children’s entertainment, one of the few that can rightfully claim to be bigger than Nintendo is Disney, which once again exercised its right to print money with the release of Frozen 2. However, Nintendo of Russia quite smartly saw an opportunity in this big pop culture event.
The company surprised a theater full of moviegoers excited to see the new film with a bundle of products, including a new Switch, games, and accessories. You can check out the promotional video below, though it is entirely in Russian.
As someone who grew up with an appreciation for both Nintendo and Disney, it’s hard to imagine how a kid could have a happier Christmas!
Source: Nintendo Life
