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Bandai Namco Entertainment Inc. is inviting fans to “Join the PAC” and get ready for a year-long celebration of Pac-Man’s 40th anniversary, beginning in 2020.
Pac-Man debuted on May 22, 1980, and has since become a video game and pop culture icon. In fact, he’s so well known that he’s got a 90 percent brand recognition rate around the world. To kick-off the festivities, the theme song “Join the PAC” has debuted, with a colorful, vibrant video and music by world-renowned Japanese Techno artist, Ken Ichii.
Celebratory events are planned for around the world, though no other details have been given. Brand collaborations with Kipling, Champion, TIMEX, and BAIT will roll out in 2020, as well.
“Everyone at Bandai Namco Entertainment is extremely proud and excited to celebrate 40 years of Pac-Man, not just a video game icon, but a true cultural icon,” said Chris Gilbert, Senior Vice President of Sales and General Manager at Bandai Namco Entertainment America Inc. “2020 will be a monumental year as we celebrate Pac-Man’s birthday all year long with ground-breaking brand partnerships, a new theme song, and engaging events around the globe.”
It’ll be interesting to see how Bandai Namco honors the hungry yellow ball next year!
Source: Bandai Namco Entertainment Inc.
