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The Pokémon machine keeps on hummin’– according to 2015 brand licensing results provided to License! Global, The Pokémon Company saw $2.1 billion in total retail sales of licensed products worldwide, landing the company at the 29th spot on the list. Licensed products include video games, the official trading card game, the anime series, and more.
2015’s total revenue is just slightly above the $2 billion The Pokémon Company generated in 2014.
The following is an excerpt on Pokemon from License! Global’s report:
The Pokémon 20th anniversary kicked off with the brand’s first ever Pokémon Super Bowl ad during Super Bowl 50, which was viewed by more than 110 million people during the game and watched more than 26 million times on YouTube. The spot encourages fans to Train On. Four Mythical Pokémon video game character distribution events will take place at participating GameStop locations throughout 2016, with one being distributed quarterly. TOMY International, Pokémon’s master toy licensee, has also created special Mythical Pokémon figures and plush to celebrate 20 years of Pokémon. Pokémon TCG fans can celebrate 20 years of Pokémon with the Pokémon TCG: Generations expansion. Highly anticipated Pokémon video games launch in 2016, including the fast-action fighting game for the Wii U, Pokkén Tournament, which launched in March. Also, the seventh generation of Pokémon video games, Pokémon Sun and Pokémon Moon, will launch in time for the holiday season for the Nintendo 3DS family systems.
Have you snagged any cool Pokémon merchandise lately? Drop a comment below to let us know about it!
Source: Nintendo Everything
