Nintendo Outlines New Membership Program

The company offers a few tidbits on its upcoming My Nintendo program.

By Craig Harnett. Posted 10/29/2015 16:30 Comment on this     ShareThis

Since Club Nintendo’s closure in July, fans have been eagerly awaiting for any news on Nintendo’s new loyalty program.  This week, during a meeting with investors, Nintendo President Tatsumi Kimishima lifted the veil on the new scheme, called My Nintendo.

The new service will allow users to manage their friend list across Nintendo hardware and smartphone devices, as well as receiving updates from game characters, accessing add-on content, and taking advantage of personalized offers.

As promised, My Nintendo will also serve as the new loyalty program, encouraging users to collect redeemable points that can be used to purchase original merchandise, digital content, and discount coupons. However, unlike Club Nintendo, users will now gain points for playing games as well as purchasing them, all of which can be tracked through the new service. How exactly points are earned when playing games is unclear and could suggest that Nintendo may be looking to incorporate its own version of the trophy/achievement model used on PlayStation and Xbox.

My Nintendo forms a part of Nintendo’s bigger initiative, Nintendo Account, which aims to unite the company’s software across all Nintendo devices, smart devices, and PC, all using one common ID.

What are your thoughts? Are you excited about Nintendo’s new loyalty offerings? Or do you have concerns with Nintendo’s new direction into smartphones? Sound off in the comments below.


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