New Activision Exec Aims to Fix Publisher’s Bad Reputation
Despite owning some of gaming’s biggest franchises, like World of Warcraft and Call of Duty, Activision has been the target of quite a bit of anger from the gaming community. From a recent trend of milking franchises for all they’re worth to the debacle surrounding Infinity Ward, the largest publisher in the world has developed a bit of an image issue. However, Activsion’s newest CEO of Publishing, Eric Hirshberg, has acknowledged this problem and believes it should be remedied.
“You sort of can’t escape that there’s some perceptual problems and an air of controversy,” Hirshberg said. “A company that has so many of the world’s most beloved games should have the reputational momentum to match.”
At his former job as CEO of ad agency Deutsch L.A., Hirshberg was behind Sony’s extremely successful Kevin Butler ads, so he obviously has some experience with changing public perceptions.
BioWare VP Talks 3DS
Dr. Greg Zeschuk, co-founder of top RPG developer BioWare, joined in on the growing crowd of acclaimed devlopers praising Nintendo’s upcoming 3DS. Zeschuk admitted to being “blown away” by 3DS at E3 and went on to say he believed it’s “going to be enough to reinvigorate the DS market.”
However, when it comes to developing for 3DS, BioWare is still waiting to hear more about Nintendo’s online plans for the system. The folks at BioWare would joke about developing a DS MMO but knew that developing one would be impossible due to the system’s relatively limited online capabilities and inability to support the frequent patches and updates of an MMO. Should Nintendo drastically expand online capabilities, many more options would be open to developers like BioWare.
New Super Mario Bros. Wii Japan’s #2 Best Selling Game– Behind Old Super Mario Bros.
New Super Mario Bros. Wii has been a major success for Nintendo, finishing 2009 as the second-best selling game of the year in North America. So far in 2010, the game has continued to sell well and has even found a place near the top of Japan’s list of best selling console games ever. With 3,893,293 copies sold, New Super Mario Bros. Wii has surpassed other Wii hits like Wii Fit and Wii Sports to be the system’s best selling game and has even outsold every Mario game ever made, except one. The series’ genesis, Super Mario Bros. for NES, remains at the top the list, and with sales exceeding 6.8 million, will likely stay there for a while.