eShop Offering Sales on Mario Titles Throughout August
New Super Mario Bros. 2 is launching next month and Nintendo is celebrating by offering limited time sales on four Mario titles available on the 3DS eShop.
Starting July 26, Super Mario Bros. will be $3.99 until August 2 when Super Mario Land goes on sale for $2.99. The next title to go on sale will be another Game Boy classic, Super Mario Land 2: 6 Golden Coins, which will also be $2.99 between August 9 and 15. Mario’s Picross is the last title to be discounted and will also go for $2.99 up until August 22.
New Super Mario Bros. 2 will be available on August 19, alongside 3DS XL.
Nintendo Posts Another Quarterly Loss with Silver Lining
Nintendo posted its first lost in decades last year, and it has now done it once again. Over the first quarter, Nintendo posted an operating loss of $220.4 million. However, this news isn’t quite as negative as it might appear at first glance.
The company lost so much money because 3DS has been selling incredibly well, moving 1.86 million units, an 162% boost over the same period last year. Ever since last year’s price drop, Nintendo has been selling the handheld at a loss, but going forward that is going to change because it has announced that the decreasing costs of materials and production have put 3DS into the realm of profitability. That means that the system’s momentum and increased software sales, which was up 63%, means that profits will almost certainly be improving.
Family Games a “Neglected Genre” for Sony
And in an interesting admission from the competition, Sony Worldwide Studios head Shuhei Yoshida has stated that PS3 hasn’t given enough love to family friendly games.
“This is a neglected genre for the PlayStation 3,” said Yoshida, “but as it matures, I think it’s really important to have these games on the platform.”
With core franchises like God of War missing out on the upcoming holiday season, Yoshida is hoping that games with more of a casual or crossover appeal will pick up the slack. Among these titles include two games that draw significant inspiration from classic Nintendo franchises. LittleBigPlanet Karting continues on the fine tradition of arcadey kart racing that started with Super Mario Kart and then there is PlayStation All-Stars Battle Royale, which admittedly draws inspiration from the Smash Bros. series. Also on the release schedule is the J.K. Rowling vehicle, Wonderbook, which definitely skews to the more family-oriented audience.
While Yoshida never explicitly mentions Nintendo, family friendly games has always been its bread and butter, creating celebrated franchises with broad appeal. And in terms of the casual market, Nintendo’s success over the course of this generation is undeniable and most certainly has the importance of appealing to those gamers.