3DS Sales up 260%, 235,000 Sold

Over 235,000 3DS systems sold in August; 165,000 of them post-price drop.

By Andrew Hsieh. Posted 09/08/2011 20:31 Comment on this     ShareThis

Nintendo reports in its latest press release that the company sold over 235,000 Nintendo 3DS systems this August, a soaring number that shot 3DS into the second-place slot of the best-selling game systems of the month. 185,000 of those systems were sold after the August 12 price reduction, a 260% increase from the same time interval in July. Nintendo also sold 190,000 Wii systems and over 165,000 Nintendo DS systems.

Nintendo also released a few other software numbers, noting that most of the best-selling SKUs play on Nintendo platforms for the third month in a row, and that Nintendo has sold over 50 million software units so far in 2011. Nintendo has sold 540 million software units for Wii and DS combined overall.

Full press release below:

Nintendo 3DS Sales Up 260 Percent Following Price Reduction

Nintendo sold more than 235,000 Nintendo 3DS portable entertainment systems in the United States in August, and the system finished as the No. 2 best-selling dedicated game system for the month, according to the NPD Group, which tracks video game sales in the United States. About 185,000 units were sold following a price reduction on Aug. 12, an increase of more than 260 percent during the comparable 19-day time period in July.

“Consumers are responding very positively to the new suggested retail price of $169.99 for the Nintendo 3DS,” said Scott Moffitt, Nintendo of America’s executive vice president of Sales & Marketing. “With Star Fox 64 3D and the new Flame Red color launching tomorrow, and Super Mario 3D Land and Mario Kart 7 arriving later this year, Nintendo 3DS will offer consumers cutting-edge entertainment and tremendous value this holiday season.”

Other Nintendo milestones reached in August include:

  • Nintendo sold more than 590,000 total hardware units in August, including more than 190,000 Wii systems and more than 165,000 units of the Nintendo DS family.
  • For the third month in a row, the majority of the best-selling software SKUs play on Nintendo platforms. August featured five of the top 10 and 15 of the top 20.
  • So far in 2011, more than 50 million units of software have been sold for Nintendo platforms.
  • In total, 540 million units of software have been sold for the Wii system and Nintendo DS family of systems combined.

For more information about Nintendo, visit http://www.nintendo.com.

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