Tire-some Lawsuit Continues
Bridgestone Tires have issued a statement claiming that actor Jerry Lambert, who plays fictional Sony executive Kevin Butler, did not appear in their commercial promoting the give-away of a new Wii when customers bought of a new set of tires. The actor, who did appear briefly in the commercial last month before it was altered by Bridgestone, has sparked a lawsuit from Sony.
It seems incredible that a company can be sued for simply using an actor, but Sony said, “We invested significant resources in bringing the Kevin Butler character to life and he’s become an iconic personality directly associated with PlayStation products over the years. Use of the Kevin Butler character to sell products other than those from PlayStation misappropriates Sony’s intellectual property, creates confusion in the market and causes damage to Sony.”
Zap! Advertisement Featuring NES Peripheral Pulled by University
A Canadian university has forced students to remove a poster promoting a gaming-themed social evening because it contained an image of a gun– specifically, the NES Zapper peripheral. Saint Mary’s University has a poster policy stating that posters must not have potential to damage the reputation of the university, and must be approved before being posted.
Of course, the Zapper bears little resemblance to an actual gun, but it’s telling that while the Zapper had to be replaced with the NES Power Glove, the pint of beer depicted on the poster was allowed to remain…
Rayman Legends Exclusivity Explained
Chris McEntee, level designer for Ubisoft’s upcoming Wii U title Rayman Legends, has revealed the reasoning behind only supporting Nintendo’s new system. Speaking with Nintendo Power, McEntee claimed “the possibility [for a multi-platform release] could be there, but we chose to really focus on Wii U specifically because it has a special tool set, and because everyone that buys it gets what they need to play the game.”
It’s nice to see developers set on using the Wii U to its full potential, and hopefully innovation will be the name of the game in the next generation. It’s worth noting, however, that exclusivity is not binding forever. If the Wii U sells less well than expected, Ubisoft may move the game to other systems to ensure its financial viability. When the GameCube was announced, Capcom promised five exclusive games for the console including Resident Evil 4 and Viewtiful Joe. In the end, the only one not to be ported to other systems was the underwhelming P.N.O.3.
Source: Official Nintendo Magazine UK