During its financial results briefing this week, Nintendo president Satoru Iwata revealed that the company would not be holding a traditional press conference at this year’s Electronic Entertainment Expo.
According to Iwata, Nintendo will be forgoing a large-scale presentation for a series of smaller events that are tailored to a specific audience. He went on to specify that the company plans to hold a separate closed showing for American distributors and one for the Western gaming media, which will allow games journalists to go hands-on with the company’s upcoming software:
“At the E3 show this year, we are planning to host a few smaller events that are specifically focused on our software lineup for the U.S. market. There will be one closed event for American distributors, and we will hold another closed hands-on experience event, for mainly the Western gaming media. Also, I did not speak at last year’s presentation, and I am not planning to speak at these events at the E3 show this year either. Apart from these exclusive events for visitors, we are continuing to investigate ways to deliver information about our games directly to our home audience around the time of E3. We will share more information about them once they have officially been decided.”
Given the success of the company’s Nintendo Direct broadcasts, which themselves almost seem like mini-E3 presentations, the importance of a large-scale press conference at E3 has been greatly diminished. Still, I’m sure many long-time Nintendo fans will be a little disappointed that the company won’t be holding a presentation this year, as that is where most legends are born.
What do you think about Nintendo not hosting a traditional press conference at this year’s E3? Which of the company’s E3 presentations was your favorite? Share your thoughts in the comments!