How about that? Microtransactions aren’t new to the games industry, and neither is Electronic Arts’ embrace of them. But this week’s candid announcement– made in a talk with Morgan Stanley Technology Media & Telecom Conference– is still pretty surprising.
Blake J. Jorgensen, CFO at Electronic Arts, isn’t talking about microtransactions in free to play titles alone. We’re dealing with its inclusion everywhere from FIFA to Battlefield, “either to get to a higher level to buy a new character, to buy a truck, a gun, whatever it might be.”
There’s a lot more to say about microtransactions than what Nintendojo’s News Desk can afford. In my opinion, microtransactions can certainly be done right, but the sweet spot is so very small.
And the clout that Electronic Arts carries is sure to make this business plan more of a driving economic trend than a simple philosophy.