In order to promote the release of Disney Infinity 2.0: Marvel Super Heroes, Marvel used a holographic Hulk to raise London’s Tower Bridge on Monday. In the holographic sequence, Hulk helped a shipment of copies of the game to reach its dock. The projection was accompanied by other Marvel characters, including Iron Man, Spider-Man, Captain America, and Thor.
Disney Infinity 2.0 follows on from 2013’s Disney Infinity, the sandbox game which uses collectible figurines and near-field communication in order to transport them into the game world. If the original game’s sales figures are anything to go by, this newest installment, adding Marvel’s classic heroes and villains, ought to continue its success.
Source: Comic Book Resources