Sell it to Me: A Brief History of Nintendo Adverts

Who Are You?

With the start of the new millennium, Nintendo sought to reclaim lost ground by maturing its marketing. Commercials appeared that were more artistic and even bizarre, but this era produced some of my favorite Nintendo ads of all time. This next batch of ads really encapsulates the direction that Nintendo was going at this time:

Nintendo really improved the production value of its commercials during this time. Each ad seems almost like it’s more of a short film than an advertisement! Nintendo ads became more self-aware and cool without trying too much like those of the 1990s. Nintendo’s main slogan again related to the identity of the gamer: “who are you?” Nintendo DS was not so philosophical and was originally advertised with the somewhat suggestive slogan “touching is good.”

While Game Boy Advance and Nintendo DS did extremely well, GameCube ultimately failed to overcome its competitors. But as we all know, Nintendo would take a gamble with its next console and marketing scheme, and change the face of gaming.

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